Créateurs et médias
Podcast Launch Playbook
Audio is hard to search. An episode can cover exactly what someone is looking for and still never appear for their question. A page per episode, with notes, the main points and links, gives each one a written form people can find and skim. This playbook sets that up for a new podcast.
À qui il s’adresse
Hosts and small teams launching a podcast who want listeners to find episodes from search.
Avant de commencer
- A podcast website or blog where episode pages can live.
- A hosting service that provides a feed and listening links.
- Transcripts or detailed notes for each episode.
- Permission from guests to publish their names, bios and links.
Étape 1
Plan episode pages
Decide what every episode page contains.
- Define a standard episode page: summary, main points, guest bio, links and listening options.
- List the questions your show answers that people search for in writing.
- Choose topics for a few evergreen articles that collect related episodes.
- Plan the publishing step into your episode release routine.
Étape 2
Create episode notes and topic articles
Turn each episode into something readable.
- Write episode notes from the transcript, summarising the main points in plain language.
- Publish the transcript, if you have one, below the notes.
- Write topic articles that bring together what several episodes say about one subject.
- Check every guest detail and link with the guest.
Étape 3
Publish with each episode
Release the page and the audio together.
- Publish the episode page when the episode goes live.
- Link each episode page to related episodes and topic articles.
- Link episode pages from the show notes in podcast apps.
- Update topic articles when new episodes add to them.
Étape 4
Measure listeners from search
See which written pages bring listeners.
- Check which episode pages and articles appear in search in your search console.
- Track clicks from episode pages to listening apps.
- Ask listeners how they found the show.
- Fix broken guest links and outdated details on older episodes.
Erreurs fréquentes
- Episode pages with only a title and an audio player.
- Publishing guest details without checking them with the guest.
- Topic articles that stop being updated as the show grows.
Où Opus Rank vous aide
Des tutoriels pour les parties de ce plan que vous pouvez réaliser dans Opus Rank.
- Create an article outline
Use one outline for every episode page.
- Edit in the article workspace: saving, versions and history
Edit notes drafted from a transcript before publishing.
- Add internal links
Link episodes to the topic articles they belong to.
Playbooks associés
Transformez un playbook en articles publiés
Planifiez les sujets, générez des brouillons dans votre propre ton et publiez-les sur votre site depuis un seul espace de travail.