Créateurs et médias
Publication Relaunch Playbook
An established publication often has years of archive: overlapping articles, outdated pieces and a few that still do well. Relaunching is a chance to consolidate that archive around the subjects the publication covers well, rather than only changing the design. This playbook plans that audit and the relaunch.
À qui il s’adresse
Editors and publishers relaunching a magazine, blog network or media site with an existing archive.
Avant de commencer
- Access to the full archive and your search console data.
- An editor with authority to merge, rewrite or retire articles.
- A redirect plan for any URL that changes or is removed.
- A clear statement of what the relaunched publication covers.
Étape 1
Plan the audit
Understand the archive before changing it.
- List every article with its topic, date and search console data.
- Group articles that cover the same subject and mark the strongest in each group.
- Mark articles that are outdated, off-subject or factually wrong.
- Decide the topics the relaunched publication will focus on.
Étape 2
Create the consolidated archive
Merge, update and retire deliberately.
- Merge overlapping articles into the strongest version and redirect the others to it.
- Update articles that are still useful but out of date, noting the update date.
- Retire articles that no longer fit, redirecting where a relevant page exists.
- Write new pillar articles for focus topics the archive covers thinly.
Étape 3
Publish the relaunch
Release the new structure without losing what worked.
- Put redirects in place before any URL changes.
- Launch the new navigation around the focus topics.
- Link archive articles into the new pillars.
- Announce the relaunch to readers with an explanation of what changed.
Étape 4
Measure after the relaunch
Watch closely for the first months.
- Check your search console for pages that lost visibility after the change.
- Fix redirects that point to the wrong page or to nothing.
- Track which pillars attract new readers.
- Continue consolidating as further overlaps appear.
Erreurs fréquentes
- Deleting articles without redirects.
- Merging articles so aggressively that useful detail is lost.
- Changing the design and leaving the archive untouched.
Où Opus Rank vous aide
Des tutoriels pour les parties de ce plan que vous pouvez réaliser dans Opus Rank.
- Edit a passage with AI, or rewrite the whole article
Update and merge older articles in the editor.
- Add internal links
Link archive articles into the new pillars.
- Build a topical map
Plan new pillars for thinly covered focus topics.
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