Create a content brief
Research one keyword before you write: title angles, search intent, reader pain points, structure, entities and FAQ ideas.
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Content planning
Plan before you write: content briefs, article outlines and topical maps, and turning a planned topic into a draft.
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Create an article outline
Plan an article section by section — goals, keywords and a word budget for each — from a brief or from a keyword alone.
Build a topical map
Turn one seed topic into a pillar page plus three supporting clusters, with intent, priority, a suggested publishing order and internal links.
Write an article from a topical map topic
Generate a draft straight from a topic on your map. The map already answers the keyword, intent, language and links, so you only confirm the title.