Create a content brief

Before you start

• A project — the brief is written against its business context.

• Enough credits for a brief. The button shows the cost; current prices are on the pricing page.

Steps

1. 1

   Step 1: Open the brief form

   Go to Planning in the sidebar. Under The usual path, choose Content brief.

2. 2

   Step 2: Describe what the brief should cover

   Under What should the brief cover?:

   • Project and Primary keyword (required).
   • Secondary keywords — type one and press Enter to add it.
   • Target audience, Language and Target country — prefilled from the project.
   • Competitor URLs or notes — anything you want the research to take into account.
3. 3

   Step 3: Create the brief

   Choose Create brief for … credits. Once confirmed, a planning generation cannot be stopped; if it fails, the held credits are refunded automatically one hour later.

4. 4

   Step 4: Use the brief

   When it is ready, the brief opens with its research and suggested SEO fields (Meta title, Meta description, Suggested slug). Under Ready to write? you can:

   • choose Create outline to turn the research into a section plan, or
   • choose Generate article to write straight from the brief — the article inherits its research, audience and search intent.

What you’ll see

Troubleshooting